Case Study - Content Strategy, Brand Strategy, Influencer Marketing, and Social Media Producer

Sometimes you just gotta spell it out for people.

ESPN is the home of college football & Sling is the best way to watch it.

There’s nothing like gameday in college football, and there is nothing like getting your CFB Saturday started with ESPN’s College GameDay. Working with ESPN, we created a holistic campaign that included organic social, paid social, digital, device and OTT. Rece Davis is the first face you wake up and see Saturday mornings, and let me tell ya, the man bleeds college sports!

There’s a lot of bowl games. Rece knows a lot of ‘em. Watch

Rece has seen a lot signs in his day. Watch

Tradition and CFB go together like sunflower seeds and beer. Watch

Paid Results:

Sling’s First implementation of an influencer for CFB
5,000+ activations utilizing paid social and digital ads. Like this one!
10m+ impressions

Organic Results:

2.65m reach
680k video views
74k engagements