Instill a social content strategy to turn @sling into a relatable, creative, and fan-forward-thinking account.
How you ask? ‘Hero’, ‘Hub’, and ‘Hygiene’ while creating entertaining, and edu-taining content.
What was achieved with this new strategy?
Implementation of Sling’s first Influencer program: Identified, pitched, and signed 20+ influencers.
Built new relationships, and content strategies with TV programmers
Adapt and create new content capture operations during the pandemic
Instagram growth: 100%
Video Views: +400% year-over-year
Reach growth: 18%
Engagement growth: 19%
Built a new content execution process with Sling’s internal agency
Our goal was to get people talking about the essential live sports, news and entertainment they love. The Hero, Hub, Hygiene approached helped us:
Engage audiences with relatable fan-forward content
Educate communities on the ways and reasons to watch with Sling
Equip enthusiasts with bragworthy perspectives they’ll share.