Case Study - Content Strategy, Influencer Marketing, Producer, and Copy Writer.
“It’s been the most fun partnership I’ve ever been involved with. The level of professionalism, the level of fun, Sling is just phenomenal.”
-Doris Burke
On ‘Posted Up’ With Chris Haynes Podcast
Connect with NBA fans in a real and authentic way.
Instagram influencer @soufs_videos creates awesome content. And Doris, being Doris, was down to lend her voice to one of his viral videos.
Campaign Results
Produced 25+ pieces of organic content throughout the NBA Playoffs that connected with fans in an authentic and engaging way across paid social, web, email, and cross-channel. This included Sling’s most engaging social video (above) in its history, a Fanatics giveaway, NBA Playoffs, and Finals previews, and much more.
Reach: 8.5 million
910k video views
Engagement rate 3x Sling avg engagement rate
Paid Results
To drive conversions of Sling subscriptions, custom ads were created for paid social, digital, email, and cross channel (above) platforms featuring Doris Burke.
CPA 17% lower than normal NBA ads
133k clicks to website
Facebook Brand Lift Study
+15 points in Brand Recall
+6.4 points in message association