case study
Create a brand that focuses on the lifestyle and culture of soccer while having a deep understanding of the under-35 fans that make soccer huge.
What we built
Create, create, create.
SEO
Ask questions. Give answers.
#2 on Google search: How Does The World Cup Work?
#1 on Google search: World Cup vs Super Bowl
#2 on Google Search: Why Do Soccer Players Walk Out With Kids?
Original Content
Get people talking.
A chameleon predicting soccer games… And getting them right!
Ever seen freestyle soccer? Now you have.
Creating a persona who tells it like it is.
RESULTS
Engagement, engagement, engagement.
The right audience.